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The Rotary Club of Reno Sunrise has partnered with
Safe Kids Washoe County
to bring the Not Even for a Minute campaign to
Northern Nevada. The purpose of the campaign is to alert parents,
grandparents, and others who care for young children, not to leave a child
unattended in or around a motor vehicle. The Not
Even for a Minute campaign originated in New Jersey as a program of the
New Jersey Department of Human Services. A number of organizations
across the United States has adopted the Not Even for A Minute program.
Based on the Safe
Kids Worldwide model, the focus of Safe Kids Washoe County is the
prevention of accidental injury and death of children aged 0-14. Accidental
injuries are the number one cause of death for children in these age groups.
Safe Kids Washoe County is a coalition of local agencies and private citizens
that focus on programs, advocacy and increasing public awareness of four
targeted risk areas including automobile, pedestrian and bicycle safety, and
falls.
Since 2000,
more than 1,000 children have died nationally in cars in these types of
non-traffic accidents, and in northern Nevada there have been three backover
deaths between November 2005 - July 2006.
The Not Even for A Minute
campaign utilizes local children representing the diverse populations in
northern Nevada to educate the public through posters and brochures about the
dangers of leaving children unattended in and around vehicles. These
dangers include:
- Backover deaths
A driver cannot see the rear bumper of their
car when sitting in the driver's seat. Many vehicles - especially
larger ones like SUVs, minivans and trucks - have a huge blind
zone of 20 to 50 feet.
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- Temperature
The temperature inside a car that is parked in
th sun can reach more than 130oF in just 15 minutes any time
of the year.
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- Locked in Trunk
Car trunks are dark, airtight, and most cannot
be opened from inside.
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- Runaway Vehicles
Kids can release parking brakes and take
automatic transmissions our of park.
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- Power Accessories
Power windows, power seats, power sunroofs, and
cigarette lighters are designed for adult use but pose dangerous risks
for young children.
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| In October 2005, the State of Nevada passed a law
making it a misdemeanor when NRS 202.575 is not followed:
A parent, legal guardian or other person
responsible for a child who is 7 years of age or younger shall not
knowingly and intentionally leave that child in a motor vehicle if:
(a) The conditions present a significant risk to the health and
safety of the child; or
(b) The engine of the motor vehicle is running or the keys to the
vehicle are in the ignition unless the child is being supervised by
and within the sight of a person who is at least 12 years of age. |
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The Not Even for A Minute campaign can use your
help.
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DISTRIBUTION OF MATERIALS: If your business or organization is able
to help distribute campaign materials, let us know by sending us an
email. Not Even for A Minute
materials are being distributed in businesses, churches, libraries, fire and
police stations, and schools.
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SPONSORSHIP OF MATERIALS: If your business or organization would like to
sponsor Not Even for A Minute
materials, let us know by sending us an email. Sponsorship will cover the costs of printing materials, and the
name of the sponsor will appear on the posters and/or fliers.
click on the image for a larger image
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| Poster (11 x 17 inches) |
Flier Side 1 (4 x 9 inches) |
Flier Side 2
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